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Don’t mistake CSR for philanthropy – they’re not the same

Companies sometimes mistake philanthropy for social responsibility. Social responsibility should be at the heart of every decision a company takes, but all too often CEOs fail to embed it in their business. Ensuring a CSR strategy is at the heart of a business model means it becomes more than just chequebook philanthropy. When CSR is done well, it is not just about giving; it should advance the company’s own interests because it is aligned with its business model.

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